Sonia by Sonia Rykiel Fall 2014 Lookbook

Sonia by Sonia Rykiel is undoubtedly one of the coolest, freshest diffusion lines in the fashion business. The latest collection toughens up the classic Sonia Rykiel aesthetic of feminine silhouettes in bold colors, with structured coats, wide belts, and menswear-inspired garments. 


Sonia Rykiel for H&M: The Party & Campaign

At the Grand Palais in Paris, last month Sonia Rykiel and H&M pulled out one of the best H&M show to celebrate their mostly-undies collaboration, TrendLand was invited, but unfortunately we wasn’t able to attend, a lot of press and celebrity were present at the event. Here are two great video of the party (credit…


Sonia Rykiel for H&M

Following the much-anticipated Jimmy Choo for H&M, its now time to turn to the “Queen of Knits” Sonia Rykiel to be the next guest designer for Swedish Fashion mogul H&M. A lingerie collection will be launched across 1,500 H&M stores worldwide on December 5th, whilst the collection will also retail in major Sonia Rykiel boutiques…


“Love on Top of Love”

Just when I’ve sworn that my eyes can not bare anymore neon for at least another decade, comes a mouth-watering editorial, entitled “Love on Top of Love”, from the 77th issue of Oyster Magazine shot by Christoper Katke that leaves me in utter lust. I am a sucker for vibrant colors but the last year has been quite abusive of them in the urban realm of style (or non style). The mix of the Balenciaga florals with …


Rykiel Homme will stop in 2009.

FWD is reporting that “Sonia Rykiel has pulled the plug on her nearly two-decade old men’s line Rykiel Homme, effective following the Spring 2009 collection which will be