After the new creative director Geraldo da Conceiçao‘s first collection for Sonia Rykiel, here is the new, spunky Autumn/Winter 13 advertising campaign. We simply adore the graphic cut-out shapes, the mix of colors and forms, finally the game between the hand, the keyhole, the lips, and the face silhouette. The sky blue coat keyed with the pantyhose and shoes bring us back to the 50s and match perfectly with the warm colors of the background. This campaign is fresh and impactful and makes me think about Picasso’s paintings. See how art and fashion work!
Artistic Direction: M/M (Paris)
Photographers: Mert & Marcus
Styling: Marie Chaix
Hair: Anthony Turner