The beautiful Unstain Your Style campaign was shot by Jimmy Marble for Cotton Inc. to celebrate fashion and food, stain and worry-free. Every food is a potential stain and since cotton is the easiest fabric to clean, DDB New York created Unstain Your Style.
Food deserves to be celebrated, and no one does it better than Americans. The US celebrates a type of food every day of the year. January 14th is Pastrami Sandwich Day, February 9th is Pizza Day, the list goes on for 365 days!
For each day of the year, the agency created an image celebrating fashion and the food of that day. Using daily social media posts, a high-end calendar, postcards and posters, they pushed an iconic American brand into the everyday conversation.