Here’s another cool collaboration between beauty and fashion; The New York based cannabis infused beauty brand Herb Essentials is launching their latest campaign, Your Hands Are Essntls, featuring jewelry designer Soull Ogun, one half of the duo behind Brooklyn native label L’Enchanteur.
Photographed by Annie Powers, the series explores Ogun in her most authentic self, focusing on the hands as the source of creation, and the site of care and healing.
Herb Essentials launches Your Hands Are Essntls Featuring Soull Ogun
Herb Essentials is a creative brand at heart that is continually focused on elevating creativity in all ways. Partnering with Soull for the launch felt right in many ways.
In the same vein, Annie Powers exercised complete creative freedom to capture the essence of Soull through her lens. “My vision was to show her (Soull) and her work, attitude, and style. I was excited to get the freedom to play. I appreciated the privacy to connect with the subject and I think that adds to the authenticity of the images.“
The Herb Essentials hand cream will retail for $34, available August 10 at herbessntls.com