Basic and feminine, the independent swimwear label Lido, recently established in spring 2017. For their first campaign they shot at La Muralla Roja (a pretty trendy place right now).
Lido refers to an island in Venice, one of Europe’s first sea bathing facilities. The brand is born out of a desire to re-contextualize the beach experience through a modern eye, with intelligent urban women in mind. Timeless, inspired by an aesthetic rationalism, Lido is reinventing functional, contemporary beachwear. The collection is entirely designed and manufactured in Venice—Italy.
Basic and feminine swimwear is at the heart of Lido. The collection’s iconic one-piece variations as well as their two-piece fits are now all available online.