Rykiel Homme will stop in 2009.

FWD is reporting that “Sonia Rykiel has pulled the plug on her nearly two-decade old men’s line Rykiel Homme, effective following the Spring 2009 collection which will be shown in Paris in July. ‘After 18 years of existence, menswear has not exceeded five percent of total sales and is losing money,’ Nathalie Rykiel, brand manager and daughter of Sonia, said in a statement. The line, which launched in July 1990, is being abandoned in an effort to concentrate on the women’s and children’s collections.”

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Cyril Foiret

French Trendsetter, living & working in New York : art direction, trend forecasting, styling and designing are part of my daily activities. PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...

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