Sonia Rykiel for H&M: The Party & Campaign

At the Grand Palais in Paris, last month Sonia Rykiel and H&M pulled out one of the best H&M show to celebrate their mostly-undies collaboration, TrendLand was invited, but unfortunately we wasn’t able to attend, a lot of press and celebrity were present at the event.

Here are two great video of the party (credit to

Hitting stores December 5, 2009. A 30-meter-tall Eiffel Tower decorated with 25 kilometers of Christmas lights, as well as a Ferris wheel and a six-meter-high inflatable chocolate poodle were among the amusement-park attractions. Guests included Emmanuelle Beart, Ludivine Sagnier, Elodie Bouchez, Kate Bosworth, Alice Dellal, Haider Ackermann, Loulou de la Falaise and Jean-Paul Gaultier.

Below is the H&M and Sonia Rykiel Campaign :