Sonia Rykiel for H&M


Following the much-anticipated Jimmy Choo for H&M, its now time to turn to the “Queen of Knits” Sonia Rykiel to be the next guest designer for Swedish Fashion mogul H&M. A lingerie collection will be launched across 1,500 H&M stores worldwide on December 5th, whilst the collection will also retail in major Sonia Rykiel boutiques across the globe.

According to Reuters, Sonia Rykiel will also collaborate on a second collection for spring 2010 which will feature a series of knitwear designs for women and children, and is set to launch in around 250 H&M stores on February 20th 2010.

Press Release:

H&M and Sonia Rykiel president and artistic director Nathalie Rykiel are proud to announce that Sonia Rykiel will be the next guest designer for winter 2009 and spring 2010. The French house founded by the “Queen of Knits” represents the distinctive, modern and impertinent spirit of Paris. This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.

Read the rest HERE