Sofia Coppola Directs Marni at H&M Commercial

Whenever Sofia Coppola (and her team) film something you can be sure that the quality will be great. From the lighting to the beautiful set in Marrakesh everything is there to make a nice commercial for Sofia’s first project in fashion. Watch the commercial below as well as the behind the scenes/interview video

Director of Photography: Harris Savides
Stylists: Lucinda Chambers and Michelle Rafferty
Models/actors: Imogen Poots and Sam Hayes. Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox
Featured song: “Avalon”, by Bryan Ferry.

Behind the Scenes
The behind the scenes during the production of the Marni at H&M commercial: Elin Lindgren

Marni at H&M is available in selected stores and online on March 8th, except in Japan and Singapore where the collection launch is scheduled for March 10th, 2012.