New York based Creative Agency We Are Pluscreated these beautiful ‘Color Forecast’ branded videos for MAC Cosmetics. The latest joint-effort is entitled “Spring Colour Forecast.” Running 3:35 in length, the project showcases M•A•C’s Spring Color Forecast collection, which officially launches on March 6. Watch it below, you’ll love it !
For the seventh straight year, this strategic communications project once again united We Are Plus co-creative directors, Jeremy Hollister and Judy Wellfare, and their colleagues with M•A•C Cosmetics’ senior executives, including SVP/Creative Director, James Gager, VP/Design, Toni Lakis, Executive Director/Producer, Cindy Carrandi, and Director/Design, Loann Lam.
“Their challenge this year was to create an audiovisual kaleidoscope of emotional responses to color, centered around the four key colors of M•A•C’s Spring Forecast collection: pink, coral, purple and gold,” Wellfare explained. Working with We Are Plus projects producer Zu Al-Kadiri, production manager Nannette Nelms, and senior designer/animator Laura Rieland to bring “Spring Colour Forecast” to life involved combining original live-action cinematography with artistic design elements created entirely in-house.”