Rug Company Cold Picnic Crafted Awesome Dioramas to Showcase their latest Collection

Instead of using 3D like almost everyone do nowadays, Brooklyn-based wool rugs company Cold Picnic founders Phoebe Sung and Peter Buer with the help Danya Li crafted these awesome dioramas to showcase their latest rug collection – A genius idea never seen before for a rug look book, and extremely fun where the viewers needs to double-check in order to see that their actually miniature models!

Furniture model fabrication by Danya Li @dli_dsgn
Photography by Jonathan Hökklo @hawkclaw