Jacquard by Google: When Tech meets Fashion

Skip a song by swiping your sleeve. Take a picture by tapping on your shoulder strap. Get reminded about your phone you left behind with a blink of light or a haptic buzz on your cuff… For a few years now, Google has been working on Jacquard: weaving new digital experiences into the things you love to wear and and uses every day.

Brands like Levi’s and Saint Laurent already started to integrate the technology in a few of their pieces and a lot more will be coming out in the future.

Google’s ambition is simple: to make life easier. By staying connected to your digital world, your things can do so much more.

Jacquard takes ordinary, familiar clothes and objects and enhances them with new digital abilities, while remaining true to their original purpose — like being your favorite jacket, backpack or a pair of shoes that you love to wear.

Technology woven in.

Jacquard is the first full-scale digital technology platform created for smart apparel, footwear, and other everyday essentials. Using advanced hardware, software, unique materials, and textile manufacturing know-how, Jacquard by Google allows our partner brands to integrate connectivity and digital experiences directly into their products.