H&M has revealed that the next designer to create a capsule collection will be Matthew Williamson!
“It is an incredible opportunity to be working with H&M, creating a ‘Matthew Williamson for H&M’ capsule collection. I love the fact that H&M has created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections. I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world,” says Williamson.
Matthew Williamson for H&M. New design collaboration spring 2009 .
Photographer: Magnus Magnusson
“Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look. It’s for people who want to look special, but his clothes can also be worn in a nonchalant way – you can really play around with them. He is fantastic with piling on colour – it’s a very stylish collaboration for H&M, and very much in line with the way we’re thinking about fashion for spring/summer,” says Margareta van den Bosch, Creative advisor at H&M.
The collection, which can’t be anything but fabulous, is set to hit selected H&M stores from April 23, 2009.