Called “Faraway”, the Kate Moss for Longchamp s/s 2011 collection was launched Monday with a 3min short video shot in Marrakech in a ‘Super 8’ vibe, targeted for TV spot, Kate Moss third collection is introduced with a full viral campaign including micro-site, Youtube and Facebook teaser. The ’70s inspired campaign was directed and photographed by Alasdair McLellan with a great soundtrack of Nancy Sinatra’s ‘Sand’. Watch video below.
Divided into three special lines, “Faraway Chic”, “Faraway on the Road” and “Faraway Exotic”. This third collection for the famous French label perfectly embodies Kate Moss’ style and personal experiences.