Velvet Spectrum is the creative home for Australian designer Luke Choice, who now lives and works in New York City. Equally as comfortable with illustration as he is with a 3D environment, Choice’s work features a playful aesthetic thats covers multiple facets of design, illustration and typography. Working with clients such as Nike, American Express, Playstation Network, Ministry of Sound, Universal Music, EMI his Instagram feed is a beautiful refection of his talent as an illustrator.
The ability to connect with people across so many different disciplines is what’s forming the new wave of design.
Do you take all the photos in your account? Tell me about your curation.
I create all my own content, mixed with a few of my friends’ pieces thrown in there to show who and what is inspiring me. I try to keep my feed bold and colorful, with a few personal photos that are typically of adventures with my girl.
How does Instagram affect your art or the way you express yourself online?
It’s actually had a massive impact on the way I approach my art and process. I remember when I started out in design, I was very particular about what I added to my portfolio and how I thought it should reflect a specific tone and style. When I started to use Instagram as an experimental platform, I began to explore new techniques with less pressure attached. The feed keeps growing, and it gives me a condensed indication of where I have refined certain styles. I can then incorporate these styles into larger projects.
Tell us a bit about what inspires you.
The first few things that come to mind are nature, travel, tattoos, and food. Once I stopped looking at what everyone else in the industry was doing and started trying to focus on my simplest pleasures in life, I felt like things started to develop organically. I like letting my past works inspire the next piece by finding new ways to improve or treat them. Also, living in New York City is a constant barrage of inspiration, from the architecture, to the people around me, and everything in between.
Do you always feel inspired and ready to post everyday?
Just like every creative, there is an ebb and flow of my inspiration. Many of my posts originate from when I’m working on a project and feel my focus slipping. I’ll step away and start to play around without any expectation. This always helps me get back on track.
What defines a great Instagram feed in your opinion?
I love a heavy dose of color, but I also enjoy getting to know more about the person behind the account. So many artists out there are such a mystery; it’s really refreshing to get an insight into their lives.