When Menswearstyle.co.uk asked Dominic Metcalfe back in 2013 about the future of his brand Dom Sebastian, he said; “I’ll have to see how much I can fit into one year.”
Surprisingly, he managed to fit quite a lot into a year and we can predict this is only the beginning of the the talented Central Saint Martin student’s career. Yes, he is a student with an already established fashion label and a very noticeable graphic voice. A fresh breath to the Instagram feed, this is the account you need when you thought you had seen it all.
When people say they feel inspired by something I’ve created – that’s important to me.
You have a very distinct voice on Instagram. Is the account showing both your clothing line and design?
Yes! My clothing line and other areas of design overlap a lot – in my work I like to break down barriers between creative fields and just create without limits.
How did the idea of deconstructing the Evian Logo come to mind?
Basically in late 2013, I was working on a clothing collection idea which revolved around the work ‘Okay’ in a bold italic typeface. Then last summer I realised I wasn’t drinking enough water, so I would buy a large bottle of Evian water (because I liked the logo) every day which reminded me to drink. I guess seeing the logo so much actually influenced me to use it – I ended up combining these two ideas for the collection.
What is your most important expression through Instagram?
I’m expressing all the visions I have in my head and my general creative output. I want people to look through it and be able to get a good idea of what I do and understand my creative vision of blurring the line between creative disciplines.
Do you have any personal struggles with your wall? What is Instagram achievement to you?
Because I have such a specific eye for colours and images fitting together – sometimes it’s easy to overthink the order of the images. You just have to look past it and not obsess over things like that – after all, it’s about the individual images. I usually feel that I’ve achieved something through creating the work rather than when sharing it – however receiving nice comments and feedback feels like an achievement. When people say they feel inspired by something I’ve created – that’s important to me.
What, according to you, constitutes a great instagram wall?
I would say it’s about being visually cohesive, and having an atmosphere. And no rectangular images! Keep to the squares.