What does Instagram mean to online retailers? For Spanish expat Ruth Landesa, it has been critical part of reaching and connecting her target demographic to her Finnish online store, Nämä. Living and working in a small town in Finland, the store fatures a collection of her own design and that of other local craftsmen with a mix of modern and traditional forms, that somehow relate to the Finnish lifestyle.
Instagram is a wonderful visual tool so I would say that it is very important to focus on the visual language: the images and the style.
Your Instagram is a collection of the Finnish products in your store. How does Instagram help your marketing?
I like to express myself through images so Instagram is without a doubt a great tool for me to share my work around the world. I already have customers in 28 different countries. In fact I started to use Instagram encouraged by one of my customers from abroad.
Do you always feel inspired and ready to post everyday?
No, sometimes it’s really challenging for me to inspire, to get inspired, to see the nice community growing I have around my account.
What is great feedback to you?
Many different ways of feedback, really. Sometimes just a comment in a picture I especially like, sometimes when someone I admire makes a comment or starts following my Instagram, when my customers, magazines or blogs mention they found me through the Instagram and, of course, as it happened last summer during the Helsinki Design Week when someone stops by to say ”Hello Ruth, I follow you on Instagram, love you work!”
Do you have any advice to people with a store who is getting started on with an instagram account?
Instagram is a wonderful visual tool so I would say that it is very important to focus on the visual language: the images and the style. If the store is runned only as an online store (as mine), then taking care of the pictures is a must!