Instagram has become a force within the visual art world over the years. While many artists showcase work they admire, a large percentage of the work displayed is original. Australian visual artist and designer Tom Hancocks is the embodiment of that concept. As someone who uses the digital platform as a tool for communicating and networking in addition to displaying his work, Hancock will often times create incredible digital pieces solely to share them with his followers online. We are enamored with his technique and forward-thinking vision. In addition, his work has a lot to say about the age of technology we live in.


I want to make things that give people exciting and energized reactions and then feed off of that.

How does Instagram affect your work, or does it at all?
Instagram absolutely affects my work – both in process and in product. I will often make things purely to display on Instagram. It is also, obviously, a very powerful tool for communication and networking. In a lot of ways it breaks down the divide between consumer and commercial output. It puts everyone on the same democratic plateau.
Some artists use social media to promote what they do, others work primarily in function of social media. What is your relationship to such platforms?
I would say my situation is closer to the latter. As mentioned, a lot of things I create only end up on instagram – things like initial ideas I want to visualize, or images that stem from the process of larger works.
What’s the idea behind what you do?
To evoke and gauge a reaction. To create and convey positivity. I want to make things that give people exciting and energized reactions and then feed off of that.
What’s your upcoming work “spaces in places” about?
That is an idea I’m toying with that essentially pairs thematically designed interiors that speak to specific ‘places’ around the world, with provocative views that are designed/incorporated as part of the space. A simple idea, but I’m hoping to draw intrigue through subtle references and with strong visual language.
Does technology play a role in the way you express yourself as an artist?
Most definitely, considering the majority of my work is digital, technology is essentially my medium and my platform.
What are some of the themes you chose and how do they come to you?
Geometry, form, utopianism, minimalism, perspective, character, domesticity. These are all themes that I find intriguing for very primal reasons, and because of that, draw me to explore them further on a personal level.

New Zealand