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Azalea Banks for ASOS

Written by Guest Blogger Marta Baniukiewcz

Some brands collaborate with big designers, ASOS turns to the new, hype females of the Millenials. Azealia Amanda Banks, the Harlem raised rapper, is the latest artist to join the collaborative project #BestNightEver by ASOS. The campaign aims at bringing in the hip media personas with distinct personal style, (Ellie Goulding and Charlotte Lee have been featured before) into the online shopping world and opening the chance to follow their behind-the-scenes Pinterest posts and, mostly importantly, party clothing picks. Also, this Harlem-born performer’s latest single Fierce was recorded especially for ASOS Christmas Campaign and will be on her debut album Broke with Expensive Taste out in February 2013.

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