Pre-Covid times, live-streams were already a thing. It took closing down all entertainment establishments and locking up people in their homes for people to finally shed light on the wonder that it is.
People are seeking comfort in seeing their favorite DJs livestream in ‘exclusive’ locations- but what does that truly entail? A background of a breezy Tulum beach? The view of the NYC skyline from an apartment block rooftop? The middle of a field of hay in some DJs parent’s country house? Yes, yes that all looks lovely but let’s give way to the real Kings of Livestreams: Cercle.
Cercle is a livestream platform founded in 2016, which invites an exclusive artist to perform in an exclusive venue. Yet their definition of exclusive isn’t very conventional: the livestreams take place in the most secluded and picturesque locations. We’re talking about FKJ performing in the Salar de Uyuni in Bolivia, Nina Kraviz on the Eiffel Tower, ArtBat atop the Bondinho in Rio de Janeiro, Zhu on the peak of a mountain in Japan, Møme in the middle of the ocean in Tahiti, FatBoySlim in a British Airways i360 pod… a boundless list of places beyond imagination.
And when you think they did it all, even Covid-19 can’t stop them. They are organizing a livestream of Bob Sinclair playing on the Arc de Triomphe in Paris (date TBA). The special project, in collaboration with the Centre des Monuments Nationaux, is part of the launch of Music Against Covid- a fundraising campaign aimed at helping research and the fight against COVID-19.
They really took corona and tackled it to the ground. Needless to say they are truly the MVPs of livestreams.