Who is Patrizia? (Pepe) Campaign

No famous models or photographers for the Patrizia Pepe F/W 2010 Ad campaign. Instead the faces of models are covered with different accessories – mask, dog, balloons, boom-box, bags and other interesting attributes. The idea behind the campaign and the  mysterious Who Is Patrizia? slogan is said to be raising awareness about the label’s designer Patrizia Bambi. So are you aware now?!

The Italian fashion house signed with advertising agency TBWA\Italia to realized this campaign.