50 Vintage Ads: What Kind Of Men Read Playboy ?

In 1972, at its height, Playboy had a circulation of 7 million copies a month, and copies could be found in 18% of households. The New Yorker reported that almost 25% of college men were purchasing the magazine every month. At the time, Hugh Hefner ran a series of campaigns called “What Kind of Men Read Playboy.”

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The advertising series, published between 1958 and 1974, was primarily intended to praise the readership of the magazine to big advertisers. If one is to believe the vintage ads made for the famed sexy magazine, the readers of Playboy were all young, handsome, rich, talented, adventurous, curious, athletic and intelligent men, always surrounded by beautiful women.

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