The two things women love the most : Shoes and Flowers (and bags). NY based French photographer Michel Tcherevkoff had a revelation when he saw a photograph of a leaf he had shot for a client, turned upside down on his table and thought it looked just like a shoe. He scanned the image, added a heel, and that became the first Shoe Fleur.
Shoe Fleur debuts photographer Michel Tcherevkoff’s virtual collection of fantasy shoes made from fresh plants.
Apple.com also has a good description of his creative process of which I’m quoting a portion here. It turns out Photoshop is only one of his tools, and there’s a much more intricate approach to his original photographic content than you might think.
“I’ll take a leaf, make it into a sole, bend it to make a heel or a strap, then shoot it.” He works untethered.
After taking the pictures, “I walk over to my computer room and download the flash cards. Now, some art director might say that’s wasted time,” he says, “but for me it’s thinking time. I’m looking one or two steps ahead, getting ideas, making creative decisions.”