Sarah Parker’s London Menswear Ads

What to do when you’re tasked to create a series for all of the London menswear collections, ranging from quilted hunting jackets to optical illusion prints? If you’re Sarah Parker (a favorite here at Trendland), you just leave them be. Commissioned by the British Fashion Council and GQ, the East London-based designer and maker, together with photographer Sam Hofman, employed some stiff colored board, orange rope, and a few touches of quirky props to create completely styled outfits that literally float in the air. Simply stunning.