For the Fall/Winter 2013 season, Prada has collaborated with OMA/AMO to create this “Film Noir of Commonness”, as part of their ongoing ‘Real Fantasies’ seres. Prada experiments a multi-faceted collage of shapes hand drawn and painted, creating drop shadows. This video expresses simplicity, common life situations but also poetry in attitudes of intimate and social situations, presenting a surreal version of the everyday. Check out our previous coverage of the Prada x AMO Real Fantasies. What a great partnership!
PRADA F/W 2013 “Real Fantasies” campaign filmart direction: AMO
Artwork: Jeroen Koolhaas & Lok Jansen
Focus puller: 4FRIENDS
Filming, Editing, and Visual effects: APRIL