The Pilgrm Hotel [London]

London is one of the greatest travel hubs in the world and since its foundation the city has been a route for nomadics. Now a new kind of location independent professional and seasoned travellers are taking on the ancient routes of far gone pilgrimage. Nothing more suitable to the connected traveller than a hotel that is pioneering the reinterpretation of the traditional stay.

The Pilgrm London is a very unique place indeed- and just opened this November 1st – in one of the great areas of London; its Paddington location in Norfolk Square is superb for not only arriving and leaving the city but to exploring the great central London areas, specially my favourite neighbourhood of Notting Hill and its great vibe and markets. The hotel reviews the traditional service and customer interaction by making its spaces as people connecting as possible – part hotel, part co-living, part co-working, new local favourite place kind of thing.  The sort of the place you take someone to show off what’s cool in your city.

Well appointed 73 rooms in various categories, from dorm to lux, aim at a clientele as varied as the city. Housed in Victorian buildings that have been restored to their former glory, the bedrooms feature key touches of modernity and luxury – free high-speed Wi-Fi, Marshall speakers, 100% organic cotton mattresses, Egyptian cotton sheets and towels, bespoke natural toiletries and great interior design with unique artworks and original and restored furniture pieces. The coolest feature though has to be the 24hr communal Pantries throughout the buildings filled with premium coffee, tea, hot chocolate and snacks. Making new friends has never been easier.

The hotel counts with a ground floor cafe and a first floor lounge. A true work of love of long time entrepreneurs and collaborators Jason Catifeoglou, Andreas and Steph Thrasyvoulou, The Pilgrm is showcasing a new way of making stays meaningful, a great experience for those in search of a renewed spirit of adventure.

 Bedrooms feature Tom Dixon cloud carpet s; ‘Wails’ (wardrobe/rail) in place of traditional wardrobes – an original design by The Pilgrm’s interior design team; 200 – year – old parquet flooring reclaimed fro m schools, military facilities and other institutions.

The Pilgrm offers a refreshing break from the ordinary. Through a sensitive restoration, the original features of the Victorian – era building have been brought back to life.

Photography by Jason Bailey