Cienne Visual Identity By Lotta Nieminen

Cienne is a socially and environmentally conscious New York-based women’s ready-to-wear label. Its visual identity was designed by a Finnish studio Lotta Nieminen. Stark colors, gold typography and geometrical shapes perfectly reflect Cienne’s aesthetic.

“A Cienne woman is strong and fun, sophisticated but adventurous. To embody these qualities, the identity relies heavily upon a vibrant, bold color palette, pulled from the stripes of a fabric used in the very first collection. As the brand’s versatile silhouettes, the brand colors are designed to be layered or stand alone, and last longer than just a season.”