Helsinki-based designer Marina Veziko recently finished the branding and creative direction for a California based, family-owned business Pauli & Sisters. Vesiko’s came up with a visual identity that steers away from typical organic cosmetics visuals by introducing vivid, saturated colors in the packaging and overall branding. The imagery and tone of voice are fun, playful and youthful.
The slogan she came with Pauli & Sisters being “Guardians of your skin” along with the abstract leaf shape pattern on the packaging highlights the hero ingredients from natural origins protecting and healing your skin. Their first product ‘Repair Serum’ is a holistic hero oil for stretch marks, scars and uneven skin tone.
“It starts with every ingredient being a hero ingredient. We don’t pack our formula with ingredients for marketing purposes. Pauli & Sisters has 11 ingredients and all 11 are carefully formulated over a two year period to give your skin the love it deserves.”
Marina’s methodical approach involves deeply understanding the brand’s essence and creating bold visual solutions which challenge the norm, while aligning with the brand’s values and tonality.