AUPALE Vodka Elegant Visual Identity

Branding for Canadian AUPALE Vodka by a Montreal-based studio Wedge is a mix of purity, chemistry and Northern allure. Inspired by the shades of Aurora Borealis, the concept takes cues from distillery’s geographical location.

Frozen green shades and a glass bottle referring to glacial textures are elegant and raw  Custom-made typography adds a decorative element to the visual identity with its oblique serif glyphs. Floating between product’s heritage and its origins, AUPALE’s new design reveals a very thoughtful and modern narrative.

www.aupalevodka.com
www.wedge.work