AUPALE Vodka Elegant Visual Identity – ready

AUPALE Vodka Elegant Visual Identity

Branding for Canadian AUPALE Vodka by a Montreal-based studio Wedge is a mix of purity, chemistry and Northern allure. Inspired by the shades of Aurora Borealis, the concept takes cues from distillery’s geographical location.

Frozen green shades and a glass bottle referring to glacial textures are elegant and raw  Custom-made typography adds a decorative element to the visual identity with its oblique serif glyphs. Floating between product’s heritage and its origins, AUPALE’s new design reveals a very thoughtful and modern narrative.

AUPALE Vodka Elegant Visual Identity
AUPALE Vodka Elegant Visual Identity
AUPALE Vodka Elegant Visual Identity
AUPALE Vodka Elegant Visual Identity
AUPALE Vodka Elegant Visual Identity
AUPALE Vodka Elegant Visual Identity
AUPALE Vodka Elegant Visual Identity

www.aupalevodka.com
www.wedge.work




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