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URBANEARS CUT THE CORD

Urbanears Introduces Plattan 2 Bluetooth

Modeled after their best selling headphone of all times, Swedish music brand Urbanears cut the ties with their cord to release Plattan 2 Bluetooth, a headphone that goes beyond the industry standard with 30+ hours of wireless playtime.

30+ HOURS OF WIRELESS PLAYTIME FOR THE MOST LIBERATING LISTENING EXPERIENCE YET

Combining the iconic Plattan design with 30+ hours of wireless playtime the Plattan 2 Bluetooth offers a truly liberating listening experience with crisp, full spectrum sound  up to 10 meters of listening range, and an intuitive control knob for simplified navigation.

Other features include the essential built-in mic, music sharing ZoundPlug, and a collapsible design so you can easily take them wherever you go!

Navigate your music with ease using a single, intuitive control knob.

To celebrate Plattan 2 Bluetooth’s 30+ hours of wireless playtime and the legacy of the textile-wrapped cord, Urbanears has called upon Swedish knitwear designer SANDRA BACKLUND to help transform 4,500 meters of cords into five architectural pieces of wearable art.

Collaboration with Sandra Backlund

Award winning Swedish knitwear designer Sandra Backlund is known for her three-dimensional knitwear creations and unorthodox material choices. For this campaign, She was considered the ideal creator to take on a foreign subject matter like Plattan’s textile cords.

 

“When Urbanears came to me with the idea of working with their cords it piqued my curiosity,” says Sandra. “I love experimenting with different shapes and materials so I was definitely up to the task.”

Plattan 2 Bluetooth is now available for purchase online at urbanears.com and at select retailers worldwide. The headphone is priced at USD 100 and is available in the five classic Urbanears colors: Black, Dark Grey, Indigo, Tomato, and White.

Written by
Cyril Foiret








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