This commercial is fabulous! The creature that reminds me of the soon to be released film, “Where the Wild Things Are”, is so unbelievable lovable. He grows with love and the family can not stop loving him, so he grows out of their car and they have to buy the SEAT Altea Xl to fit their enormous love monster. The score is brilliant, it ads to the drama and makes it the story even funnier. I absolutely fell in love with this commercial.
Client: SEAT, S.A.
Agency: ATLETICO INTERNATIONAL BARCELONA
Production Company: The Gang films
Director: Sebastién Grousset
Account manager: Christian Benneyt
Executive Creative Director: Ardnt Dallmann
Creative Director: Pepe Colomer & Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri Bages
Agency Producer: Roger Lairisa