“Evolution of Sleep” by ManvsMachine for Purple

The bed-in-a-box wars started with the success of Casper in 2014, now few mattress (and bedding) companies are competing on the same market, like the guys at Purple, who hired the London creative studio Manvsmachine, to ramp up their trademark and advertising game by turning the products into CG art. In this beautiful video, the goal was to visualize the feels you feel from their Purple Grid mattress and pillow tech.

The resulting campaign was a series of ultra-tactile ‘no-stress tests’ to convey the product’s unique properties and provide the viewer with a sense of comfort.