What is on your ‘Montblanc’ Wish list?

For the last two years, French design agency Jean-Marc Gady worked with famous pen brand Montblanc to deliver unique Christmas windows – A strong marketing message for luxury brands.
For this year worldwide ‘window campaign’, Gady conceived an intelligent writing robot which bring us into a world of sci-fi, emotion and poetry.

The robot intrigue people from the streets, while it writes on a large white screen the lines of worldwide wish-lists, shaping the edges of winter calligrams in some kind of optical illusion. You should be able to see the writing robot in the windows of Montblanc shops in New York, London, Hong Kong, Milan and Barcelona.

www.jeanmarcgady.com





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