Mini Cooper 50th Anniversary Video

am-i-collective-Mini Cooper 50th Anniversary1

Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages”  (viral) campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.

After the print campaign Am I Collective suggested the idea of using its illustrations in an animation. Blackriver FC was quite keen and loved Am I Collective’s treatment, giving them the go-ahead and creative freedom to create a viral ad that matches the Mini Cooper’s playfulness and energy.

am-i-collective-Mini Cooper 50th Anniversary

am-i-collective-Mini Cooper 50th Anniversary2

am-i-collective-Mini Cooper 50th Anniversary-3

Thanks to BA-Reps for the Great Article