Mercedes #untamed in Paris

Last month, following a call for creatives to summit their most #Untamed instagram photographs, Mercedes Benz presented the entries in a unique and innovative exhibition live in the heart of Paris. All in celebration of the launch of the Mercedes Benz CLA, the photographs reflected the individuality of the participants through intense and immersive imagery, much in the spirit of the new model itself. Interlaced projection screens turned unfiltered snapshots into a seamless panorama of personal perspectives, as a radical space provided the canvas. Pristine whites, austere angles and purist furniture all served as a backdrop, and as visitors found themselves engulfed in a parallel realm, they resurfaced with a fresh sense of perception. See full exhibition here