Mathew Ames SS 2010 Campaign

Often when bombarded with images and ideas I look to one of my recent favorite designers, Mathew Ames. I thought of him his morning and realized I had not seen his SS 2010 lookbook campaign, so I decided to take a break from the chaos and enter into some purity. Entering his world is comparable to meditation, a non-reflexive playground where everything just makes perfect sense. A simplicity that is so difficult to attain, can rarely be associated with young designers as Ames, but its like draping is his first language.