Luxurious Visual Identity for Pieces

Pieces is a Saudi Arabian homeware store inspired by local culture. Its visual identity is a mix of gentle sophistication and the holistic idea of multiple objects working together as a whole The pattern applied on the business cards, stickers and the packaging was inspired by Islamic art while the colors reflect the modern definition of elegance. Conceived by a Melbourne-based Ryan Romanes Studio, the palette exposes the unassuming, stenciled logotype embossed in gold set against bottle green and gray backgrounds.