Looks like Perrier is coming back in a strong way ( in France ), with a really cool campaign inspired by their 1970 TV campaign which was censored at the time… Here are few of their really cool web series / viral campaigns + images from their downloadable calendar…
Watch all the other viral videos below…
** Advertisers nowadays have to think more and more about their web presence, and that’s why we have started to see big viral and ad campaign exclusively produced for the web. Advertising agencies have to think differently when it comes to the web – like creating full websites dedicated to a campaign. This ‘La Main Perrier Campaign’ is a great example of the concept of “Web invasion” by advertisers.
Good thing or bad thing its up to you to decide, but when its beautifully produced, its a pleasure to watch…
The Casting
The Gym
The Strip-Tease
The Contempt
Site created exclusively for the campaign : www.lamainperrier.com
Ps: Unfortunately – Only French/Canadians will understand the humor of these ads…