Hot Chip’s New Video

This Hot Chip video is awesome! The video for “Ready for the Floor”, a single from Hot Chip’s forthcoming Made in the Dark, is all about this duality. But the way they choose to express that is what really caught my attention. women painted in half black half color dancing against a black background makes them appear only half way. So simple, and so brilliant! But I have to say that with so much of my attention on color and color blocking lately the best part for me was when the women are standing on a rotating color wheel of an incredibly selected saturation of colors.