Herbivore, An Instagram Sweetheart

Herbivore is a true testament to the value of good branding. Since it’s launch it has been an Instagram sweetheart, creating organic buzz, the way every brand wishes they could. Besides its great looks and stunning soft palette, the products boast all-natural, active ingredients. Pretty much hit the nail on the head, wouldn’t you say?

Herbivore is truly natural. Every ingredient they include in their products is there for a specific therapeutic reason. They do not use fillers of any kind, meaning that almost every ingredient in our products is an “active” ingredient. This results in pure, highly concentrated, and effective formulas that are a rarity in the skincare and cosmetics world today. All of their formulas are original, created in-house, and tested on real people.

Everything is vegan with PETA and Leaping Bunny certifications. Herbivore products have an emphasis on organic, high quality, and food-grade ingredients. With ingredients ranging from French pink clay to Brazilian gemstones, they formulate treatments that combine essential oils, vitamins, minerals, and botanicals to restore skin to its optimum health and vitality. Herbivore Botanicals was founded by Julia Wills and Alexander Kummerow in 2011 in their Seattle kitchen and has grown to be one of Instagram’s favorite beauty brands.

Collages exclusive to Trendland, made by Ani Tzenkova.