Harvey Nichols ‘Accessories Required’ Campaign

How awesome is the Harvey NicholsAccessories Required’ campaign by Young & Rubicam, Dubai!? That is maybe why they just won the Gold at Cannes Lions 2011. Here is the brief of the campaign: ” To announce the launch of the Autumn/Winter Collection at  Harvey Nichols. The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, teaser which act as a visual metaphor for the effect the item can have. ”

Advertising Agency: Y&R, Dubai, UAE
Creatives: Shahir Zag , Komal Bedi Sohal
Photographer : James Day
Planner : Nadine Ghossoub

More information at www.canneslions.com | Thanks to www.ibelieveinadv.com for the images !