Fiat 500 by Gucci


Last year, while realizing their vision for a special edition Fiat 500, Gucci invited creative visionaries such as Olivier Zahm and Franco Sozzani to create works celebrating the partnership.

Fiat 500 by Gucci on

Director Chris Sweeney was one such visionary, who made this short film transforming high heels, handbags and perfume bottles to the automotive parts of the classic car. “It’s an extreme, austere fashion version of Charlie and the Chocolate Factory or Wallace and Gromit, which are very playful, silly, colorful and magic,” Sweeney told NOWNESS of the film, whose interpretation we share with you here.  Depicting the often-told synergy between the world of fashion and automotive, this one hits the sweet spot for sure.