During the last Dutch Design Week, the Surplus Collective presented Papercut, an exhibition with an innovative concept.
The designers of the Surplus Collective presented their products in the form of cardboard cutouts. In a playful way, the collective aims to investigate how the digital representation is changing the way we perceive a three-dimensional object on a screen.
According to the designers, our society’s cult of the image as aesthetic representation is undermining the aesthetic value of a physical design object and this weakens the value of artistic endeavor as a whole.
“The image can be far away from reality as there is no way to see anything physically. So why bother?”
With the Papercut exhibition the designers try to adapt their works to this fast new reality and aim to demonstrate that the medium of the image can be reclaimed as a mean to represent design.
Surplus Collective was founded by Pierre Castignola, Diego Faivre and Willem Van Hooff and joined later on by Ronald Smits and Fraser McPhee.