Let’s dive into the colorful world of artist Alex Proba ! She is a multidisciplinary designer and art director from Lüdenscheid, Germany. After attending different design schools such as the Design Academy of Eindhoven, she developed a sensibility for spatial and graphic design but also object design.
In 2011, she moved to New York, where she worked for various companies. Alex Proba was an Art Director at Kickstarter and a Design Director at Mother New York. Most recently, she was an Art Director NIKE, Global Brand.
Then, in 2013 she founded Studio Proba which focuses on product, graphic, environmental, and furniture design and artwork. Certainly, a canvas is not always needed, Proba translates her vibrant work on every surfaces you could think of !
The setting for one of her last project is … a pool. In the backyard of a historic mid-century house located in Palm Springs, she transformed a basic swimming pool into a colorful piece of art. The geometric and flower-like shapes offer an exciting swimming experience with a unique way of seeing art !
From the bottom of a pool to giant murals all over New York, Proba work is quite distinctive ! Her surreal compositions are full life as she describe it : “My creations are supposed to evoke an emotion. My work is a celebration of color and pattern, which I would see as a positive stimulation of the senses.” From 2D to 3D, she manages to create mesmerizing goods to enlighten your interior. From ceramics to rugs, every piece begin with a 2D collage sketch. With her « Collage Rug Collection », layers of geometric forms and naive patterns are mixed together creating fuzzy colorful shapes.