Wellness beverage brand Recess recently opened their first experiential pop-up space in New York called Recess IRL. The space welcomes consumers to discover the feelings of balance and clarity—what Recess’ hemp extract and adaptogen-infused sparkling water evoke.
The shop is playfully designed, inspired by the brand’s own visual identity, featuring sunset hued walls, sensory lighting, and a mini Zen garden. Besides being a cool place chill out and try a new drink, Recess IRL is offering events and programming to creative and professional audiences. The first event February 17th, Luxury Escapism, aims to re-balance our relationship with technology and realign sensory perceptions though art and meditative digital media. The brand has plans to roll out more pop-ups in Miami, San Francisco, Los Angeles and more cities.