Entertaining short film/marketing project.

Advertisers are continuing to evolve their methods to attract our attention. This short film directed by Guy Ritchie for BMW stars Clive Owen, a M-series tiger of a sports car, and a musical superstar near and dear to most of our hearts. It is both inspiring and frightening to see the new level reached by advertisers in attracting consumer attentions. After this short I definitely wanted to test drive a BMW.