Trendy New Visual Identity of Die Eisperle

Ice cream melting in the sun and a variety of taste combination of these frozen goodies have inspired Bruch Idee & From to design a playful and inclusive visual identity for a vegan ice cream shop in Graz, Austria. Its graphic signet was conceived to reflect the personal ice cream moment so that there are no limits when it comes to self-identification with the brand. Artsy collages and a modern sans-serif font complement each other and were applied on beautiful promo materials that appear more like vernissage invitations.

“The versatile form and color combinations vary on every touch point and communicate a ‘summerly’ attitude to life while showing the creative and adventurous approach of Die Eisperle’s curious ice cream varieties.”
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