After the huge viral success with his ‘Homemade is Best‘ campaign for the Ikea’s cookbook, Carl Kleiner teams up with Ikea once again, but this time they asked Carl to, together with stylist Evelina Kleiner, put together and capture ways to spend the budget you get when you buy a kitchen at Ikea.
Agency: Forsman & Bodenfors
Art directors: Christoffer Persson, Maria Fridman
Copywriter: David Lundgren
Photographer: Carl Kleiner / Mink MGMT
Stylist: Evelina Bratell