AT&T Infringes on the Art of Christo and Jeanne Claude

Shocking is the first word that comes to mind after watching the new spot for AT&T’s “Rethink the Impossible” campaign produced by BBDO. It seems all too convenient for such a concept to premier just after the passing of Jeanne-Claude, the public voice of the art produced by Christo and Jeanne Claude.

After attending Jeanne Claude’s heart warming memorial on the 26th of April at the Metropolitan Museum of Art, NYC and better understanding her character and persona, I can be sure that this campaign would already have been taken off-air had she still been alive. Seeing the comments made on the video already you can see that people even thought it was a commissioned tribute of some sort, but it was no such thing.