A Tiny Bee Restaurant as an Actual Hive, by McDonald’s

Ah, finally someone is stepping its game to save our bees! And surprisingly, it has to be McDonald’s !? They are now on board to save the bees with their “McHive”. The fast food chain opened their tiniest location yet, alongside with ad agency Nord DDB, to get to a pretty realistic Micky D’s with rows of honeycombs, a miniature drive-thru, and of course, those iconic Golden Arches.

Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees. To celebrate the initiative which is part of McDonald’s Swedens sustainability work, they created what could be the world’s smallest McDonald’s – a fully functioning beehive.

To pay tribute to those efforts, Nord DDB has created what probably could be the world’s smallest McDonald’s – a fully functioning beehive called McHive. The bees enter the hive through the main entrance and the restaurant also has a McDrive and seating outdoors. McHive was designed and built by award winning set designer Nicklas Nilsson.

It was auctioned out on 21 May during a charity fund raiser for Ronald McDonald house charities and it was sold to a franchisee for over $10,000.

www.nordddb.com